Coursera for Campus Learner Marketing Kit

Coursera is the world’s learning platform. Coursera for Campus is specifically designed to help you deliver job-relevant, multi-disciplinary online learning to your campus community that empowers students, alumni, faculty, and staff with a world-class education. We’re here to help you make the educational experience relevant for your students' careers, ensuring that they are equipped with job-ready skills when they graduate and beyond. We know that a strong communication plan to engage students in learning is critical and we often hear that this is a priority. Many schools have also shared that it is challenging to motivate students to learn, and find the time and resources to develop the necessary learner marketing campaigns.

To help address this, we have built a learner marketing and communication tool kit that incorporates the best practices we have developed through our interactions with our 2,000+ customers. This kit is designed to give you the tools you’ll need to roll out Coursera for Campus to your learners, motivate them to enroll in courses, and ensure they’re making the most of our comprehensive lineup of over 3,800 courses from many of the world’s top universities and organizations.  

Included in this kit, you will find:

• Comprehensive user guide detailing on how to use the various templates and creatives with some helpful tips along the way
• Five email templates and headers that you can send to your students and faculty
• Print and digital collateral you can share to educate students, faculty and other stakeholders on the Coursera program
• Short slide decks for you to present the program specs and benefits to both students and faculty

We're excited to help you teach your learners the skills of the future. Please feel free to download the kit below.

Download below